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Who We Are
Textron Systems is part of Textron, a $14 billion, multi-industry company employing 35,000 talented makers, thinkers, creators and doers worldwide. We make things that fly, hover, zoom and launch. Things that move people. Protect soldiers. Power industries. We serve customers in industries spanning aerospace and defense, specialized vehicles, turf care and fuel systems.
This role supports Textron System. Visit TextronSystems.com & Lycoming.com to read more about who we are and the products we make!
Lycoming Engines, a leader in aircraft engine manufacturing, is seeking an experienced Marketing & Communications Specialist to support brand growth and product communication strategies at our Williamsport, PA location. This role is part of the broader Textron Systems MARCOM team and reports to Lycoming Engines’ Manager of Commercial Marketing.
As an integral member of our MARCOM organization, you will partner with product lines, cross-functional teams, and MARCOM centers of excellence — including Creative Services, Digital Development, Communications, and Events — to develop and execute integrated marketing campaigns and events that strengthen our market presence and support long-term business strategies.
KEY RESPONSIBILITIES
- Create, execute and measure annual MARCOM plans that support business growth and strategic objectives.
- Lead integrated product marketing campaigns to drive awareness, engagement and revenue.
- Use research, analytics and competitive insights to inform market positioning, messaging, and value propositions.
- Develop compelling product content for digital, social, print and internal communication channels.
- Manage creative development with internal teams and external partners, including collateral, videos and advertising assets.
- Build and maintain repeatable processes, workflows and documentation to streamline content delivery.
- Maintain accountability for all campaign timelines, budgets and stakeholder approvals.
- Guide storyboarding, shot lists and production logistics for photo and video shoots.
- Collaborate cross-functionally to ensure alignment and on-time project execution.
- Support planning and execution of internal and external events including internal events and tours, trade shows and conferences.
- Partner with teams and vendors to manage the Lycoming Engines Gear Store, including on-site and pop-up retail experiences.
Textron Systems is part of Textron, a $14 billion, multi-industry company employing 35,000 talented makers, thinkers, creators and doers worldwide. We make things that fly, hover, zoom and launch. Things that move people. Protect soldiers. Power industries. We serve customers in industries spanning aerospace and defense, specialized vehicles, turf care and fuel systems.
This role supports Textron Systems. Visit TextronSystems.com & Lycoming.com to read more about who we are and the products we make!
About This Role
Textron Systems is hiring a Sr Marketing & Communications (MARCOM) Business Partner who will be based at the company’s Hunt Valley, Md., location. The team designates MARCOM Business Partners for each of our business lines. MARCOM Business Partners serve as a first point of contact (POC) for emerging business line questions and requirements. Of equal importance, they work proactively with the business lines to discuss long-range business strategies including new business capture and keep-it-sold efforts. The Business Partners then engage the broader MARCOM team’s centers of excellence – Creative Services/Digital Development, External Communications, Employee & Leader Communications, Trade Shows & Events – to partner on development, execution and measurement of comprehensive, multichannel MARCOM strategies in support of their business line(s).
As a Sr MARCOM Business Partner, you will:
· Work collaboratively with your assigned business lines at all levels, as well as with the broader MARCOM team, to create, execute and measure annual MARCOM plans, encompassing compelling campaigns and content that support domain strategies and growth.
· Use research, analytics and other resources to become an expert on stakeholder audiences.
· Research the competitive landscape to inform product/program positioning and messaging, and craft clear and compelling value propositions for our products and programs that differentiate us in the marketplace.
· Alongside the broader MARCOM team, develop, execute and measure MARCOM strategies tailored to specific audiences, ensuring that messaging aligns with each audience to drive engagement.
· Continuously improve results by evaluating and making decisions based on key performance indicators.
Job Responsibilities (including but not limited to):
· Establish and support product/program MARCOM campaigns as described above to drive revenue
· Maintain accountability for all timelines and budgets associated with plans and campaigns in support of your assigned domain(s)
· Develop and implement product/program content and updates across internal and external channels including digital, social and print
· Collaborate cross-functionally and with external partners to lead the creative development process for product/program MARCOM collateral, video, advertising, etc.
· Collaborate cross-functionally and with external partners to develop shot lists/storyboards, legal and security checks and execute photo and video shoots to support product/program MARCOM campaigns
· Timely project initiation to allow for ample production time on the part of internal and external teammates and review time by designated approvers
· Adhere to established policies, procedures and contractual obligations, including required internal and external approvals
· Support local, regional, national or international events (i.e., trade shows, demonstrations, team meetings, conferences, industry events) as necessary
· Other duties as assigned