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Who We Are Textron Systems is part of Textron, a $14 billion, multi-industry company employing 35,000 talented makers, thinkers, creators and doers worldwide. We make things that fly, hover, zoom and launch. Things that move people. Protect soldiers. Power industries. We serve customers in industries spanning aerospace and defense, specialized vehicles, turf care and fuel systems. This role is in Textron System’s
About This Role
Job Summary:
The Senior Content & Communications Strategist will be responsible for developing and executing a multichannel editorial strategy for Textron Systems. Reporting to the Manager, External Communications, this position is part of Textron Systems’ Marketing & Communications team. The Senior Content & Communications Strategist will work closely with a variety of internal stakeholders to understand key business strengths, weaknesses, opportunities and threats, translating these into a unified content strategy covering a multitude of channels including, but not limited to, social media, web and print. Curating contributed content for these channels, as well as leading development of a variety of content, this individual will align planning with the external communications team across PESO (paid, earned, social, owned) media and use key performance indicators to evaluate the performance of content and make strategic recommendations for continuous improvement. This role requires 5-7 years of proven experience, as well as strong cross-functional collaboration with internal and external stakeholders to deliver innovative and measurably successful results.
Job Responsibilities (may include, but not limited to):
· Partnership with stakeholders and external communications team to recommend and execute content that drives brand recognition and positive perception in the marketplace among key stakeholder groups, in alignment with PESO content planning for brand and business line support
· Manage segment social media channels and editorial calendar, with due consideration for channel and audience differentiation to achieve expected KPI results and audience growth
· Understand and interpret highly technical information and translate into multiple content types for product lines and capabilities to support brand journalism
· Own website editorial calendar, developing content plans that align with business goals and objectives while working with stakeholders to execute and achieve expected KPI results and audience growth
· Write and edit numerous content types:
o News articles
o Social media content
o Q&As/other brand journalism pieces
o Infographics
o Photo stories
o Listicles
· Use tools like Canva and PlayPlay to produce video and graphic content across multiple channels:
o Reels
o Stories
o Highlights
o Lives
o Video
· Partner with Digital Development Specialist on strategic SEO continuous improvement plan focusing on content development.
· Own and develop social advertising plans across social channels, including Facebook, Instagram, LinkedIn, X & YouTube
· Proactively manage external communications vendor relationships
· Research, analyze and help build thought leadership platforms
· Other as assigned
Who We Are
Textron Systems serves defense and commercial customers with the combined expertise of its family of brands: Textron Systems, Howe & Howe, Lycoming and ATAC.
The segment offers specialized products and services that fall into several capability areas: Air; Land; Sea; Propulsion; Weapon Systems; Electronic Systems; and Test, Training & Simulation.
We tap into these capabilities to deliver exceptional solutions, including product development and manufacturing, training, operations and support All efforts are backed by the strength of our parent company — Textron Inc — which includes prominent brands such as Bell, Cessna and Beechcraft.
Drawing from our diverse teams of experts and harnessing the unlimited power of teamwork, we put tomorrow’s technology in the world’s hands today.
Start your career in a big way by joining Textron Systems. We are here to provide necessary and life-changing services and products to our customers. We are right where the real work happens. By joining our team, you will gain exciting and versatile experiences from day one to fuel your growth. Talent development is a big part of who we are. Don't just start your career - go big.
Visit TextronSystems.com to read more about who we are and the products we make!
About This Role
In this role, you will be responsible for:
- Collaborating with internal teammates, as well as vendor partners
- Using key performance indicators to evaluate platform performance
- Work closely with creative team and management to establish and execute on creative vision for projects
- Create layouts and designs implementing basic design principles such as, content hierarchy, useability, typography, and structuring elements
- Create and edit creative materials
o Brochures, Posters & Invitations, etc.
o Print & Digital Ads
o Website & Social Media Graphics
o Video content
o Tradeshow displays
- Supporting the development and management of digital channels, including but not limited to company websites, email marketing, mobile applications and other digital experiences
- Adhering to internal and external brand and security standards
- Other duties as assigned